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“Passion fruit liqueur makers: ‘The first production looked like a drug lab’” – By Studio 040

17 November 2025 Passimoncello

“Eindhoven childhood friends Simon de Ruiter (29) and Harm van den Hurk (28) are making great strides in the beverage world. They are doing this with their own passion fruit liqueur: Passimoncello. What started with brewing in an anti-squat building has now led to an internationally available drink.”

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